Upturn in ad spend should be good news for print

The Australian outdoor sector continued its resurgence into the second quarter of 2010, recording a 22% year-on-year increase in sales, according to the Outdoor Media Association (OMA).

Net revenues for the quarter stood at $110m, up from $90m in the corresponding quarter in 2009.

The large-format roadside (billboards) sector led the charge with revenues of $40m for the quarter, while the roadside (other) sector recorded revenues of $39m. The transport and retail sectors notched up revenues of $16m and $15m, respectively.

The result follows on from an 8.8% year-on-year rise for Q1, contributing to a 15% growth in net revenues for the first half of the year from $188 million in 2009 to $217 million in 2010.

OMA chief executive Charmaine Moldrich said: “The sector has seen steady growth since November 2009, and the results are particularly pleasing given the industry’s $10 million investment in its new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure), which was launched in February.”

Meanwhile, Nielsen’s Global AdView Pulse report has found that global ad spend rose 12.5% in the first quarter.

The study, which looks at TV, radio and outdoor, was another indicator that marketeers are loosening their grip on the purse strings after the GFC.

Click here for the latest headlines from across the printing industry.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter

Leave a comment:

Your email address will not be published. All fields are required

Advertisement

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.
Advertisement