Vista and Alyce Tran unite to revive the Christmas card

This festive season, Vista has partnered with renowned Australian entrepreneur and designer, Alyce Tran, to revive one of the most special and nostalgic holiday traditions, the Christmas card.

The company said as demand for greeting cards skyrocket, the design mogul has created five modern designs.

Vista found that while the pandemic has resulted in a surge in demand for digital greeting cards globally, in Australia, there is a huge increase in demand.

It said 2021 is shaping up to be a record year for VistaPrint’s Holiday card bookings in Australia – with the highest sales in the last five years (2016-2020), showing that consumers are officially more sentimental than before the pandemic arrived.

Vista senior director Caroline Swarbrick said, “Since noticing increased demand for Christmas cards in the lead up to this year’s celebration, Vista wanted to give our customers an extra special revamp of Christmas cards this year with modern designs and illustrations from designers like Alyce.

“With ongoing border uncertainties and many Aussies still separated from loved ones, both interstate and overseas, we’re hoping to spread some much-needed joy this season.”

Taking into consideration the new data, Vista expects the 2021 festive season to reach new heights when it comes to the demand for digital. To accommodate this rising trend, the brand has added over 117 new Christmas card designs to the site since September 2021.

The Alyce Tran x Vista Christmas Card Collection boasts five designs including The Christmas Pudding, The Bon Bons, Stamp, Happy New Year and Stripes.

The templates are available now to download for free and is available from the Alyce Tran x Vista Christmas Card Collection.

Tran said, “I love traditional stationery and I love design, so when Vista approached me to create a collection of Christmas cards, I jumped at the opportunity.

“Let’s face it, the annual Christmas card is often something people leave to the last minute and you might just grab anything you can on the 24 December but we wanted to bring some joy back into this tradition by creating a collection of cards that are on trend and super versatile.”

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