Vistaprint offers brand refresh and $15,000 for small business

Online printing company, Vistaprint, is offering six businesses in Australia the chance to receive a refreshed brand identity and marketing materials, plus a $15,000 donation to help their businesses.

The campaign is part of a Vistaprint global initiative, 99 days of design, to empower 99 small businesses with financial support and refreshed design identities after what has been a very challenging year.

Small business nominations are now open and run until midnight (AEST) on 25 June.

A panel including Vistaprint CEO Marcus Marchant, 99designs by Vistaprint CEO Patrick Llewellyn, as well as entrepreneurs Twice Blessed and artist Rachael Sarra will help select the six successful local businesses that will receive the aid.  

“We know how powerful great design can be in fuelling success for small business owners but our research shows it is often an area small Aussie businesses struggle with,” Vistaprint Australia CEO Marcus Marchant said. 

“Matching entrepreneurs with the right creative talent is where the magic happens when it comes to building a brand and growing a business. Through 99 days of design, we’re excited to support businesses in this space and help them on their road to recovery, sharing these stories of global creative connection and collaboration with the world.”

A recent national survey commissioned by Vistaprint found more than 1.1 million Australian small business owners have made significant sacrifices in the past year to keep their business afloat.

The survey delved into the reality of life on the hustle during the tough pandemic year, and shows that while the majority of small business champions have been doing it tough, most (71 per cent) said they believe the personal sacrifices made have been worth it or will pay off in the long run. 

According to the research, around two in five (38 per cent) of small business owners who have made significant sacrifices have taken on additional work, while one in five (18 per cent) borrowed a significant amount of money from a friend or family member.

A third (32 per cent) of respondents highlighted marketing as one of their biggest challenges in the past year, while a third (33 per cent) noted financial support as a main struggle. One in 10 (10 per cent) called out design as their key pain point.

Those wanting to get involved can nominate themselves or nominate someone else.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

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2 thoughts on “Vistaprint offers brand refresh and $15,000 for small business

  1. I would love to have this chance to rebrand my small business, desperately needed. how can I nominate?

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