Yenom has made BJ Ball its distributor for its roll label business in Australia and New Zealand, pulling the pin on its own sales operation after 15 years in the business.
The national paper merchant will putting the product on its iConsignment system – which allows customers to have their stocks auto replenished and only pay on usage – and will also have an online ordering portal.
The Singapore based Yenom has been selling its own product here for the past 15 years, but will now concentrate on product development and manufacturing.
Under the alliance Yenom Sydney, Auckland and Melbourne will cease trading Tuesday May 31and BJ Ball will begin sales, invoicing and distribution on Wednesday June 1. Key staff from Yenom will transfer to BJ Ball to add expertise and assist in in meeting the market needs.
Customers can expect local technical support and converting facilities at all major cities across Australia. As part of the commitment to the industry, Yenom and BJ Ball will further strengthen their sales and technical teams and have invested in equipment which utilises the latest technology for stock slitting purposes.
Jason Brown, national manager for Self Adhesive BJ Ball, explains, “We want to be the vendor of choice to our customers and a broad product offering is important to the label industry. Our alliance with Yenom allows us to offer our customers the widest and most comprehensive choice of high quality products.”
Alvin Charm, CEO of Yenom also commented, “BJ Ball is the right partner for us. BJ Ball shares our philosophy on quality and service delivery, and is committed to providing new and innovative solutions to the label printing industry.
Additionally, Craig Brown CEO BJ Ball says, "Both BJ Ball and Yenom are fully committed to the market for the long term and we are delighted to partner a company of the calibre of Yenom who brings a consistency of quality and economical manufacturing within the Asia Pacific region”.
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