ACP to rebrand as Bauer Media

The German media giant purchased ACP Magazines in late September in a deal believed to be worth $500m.

Matthew Stanton, CEO, ACP Magazines says, “The decision to rebrand and change the company’s name is a natural transition following Bauer Media Group’s acquisition of ACP Magazines last month.”

Stanton says, “ACP is now 100 per cent owned by Bauer Media and this includes all our business in Australia- ACP Magazines, ACP Custom Media and ACP Books, and the Trader Group – ACP Media New Zealand, and also ACP Asia, our off-shore interests in Hong Kong and Thailand.”

The purchase of the country’s biggest magazine publisher by the International media giant is a vote of confidence in the future of print media in Australia.

“As part of the Bauer Media family the company will extend its proud tradition of excellence, building on strengths as we continue to innovate and develop across multiple platforms including digital editions, websites and licensed products.”

ACP Magazines publishes 48 titles in Australia which sell 86m copies each year. They include some of the longest running and bestselling magazines, The Australian Women’s Weekly, Woman’s Day, Dolly, NW, TV Week, Cleo, Cosmopolitan and Zoo.

Bauer Media is one of the world’s biggest magazine publishers, the group publishes around 560 magazines and the group’s portfolio includes printing companies and postal services.

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