A bid from outdoor giant oOh!media for Here, There & Everywhere (HT&E) out of home division Adshel has been rejected, with HT&E claiming the offer was too low.

Neither company have disclosed what the bid was, but a spokesperson for HT&E says, “No discussions are taking place at the moment but it is up to oOh!media now what they will do.”

While oOh! will not comment further on its exchange with HT&E specifically, it says it remains active in continuing to evaluate all opportunities.

Adshel’s FY17 results show its revenue for digital grew by 23 per cent to $65.7m in 2017 from $53.6m the year before. Although print remained the majority source of income for the company at 50 per cent while digital was 30 per cent, revenue for the print sector went down to $110.9m last year from $112.1m the year before.

The company has also said it is looking to expand further into digital media, with plans to further digitise its street furniture network, which the company claims as the largest for any advertising company in Australia.  

oOh!’s move to acquire Adshel comes after its $1.6bn merger with rival APN Outdoor was called off last year, with the ACCC raising concerns around the dominance of the out of home advertising market.

In 2016, oOh! acquired Keith Ferrell's Cactus Imaging, to complete its printed signage in house. Investment has been made within the print producer since, with Cactus purchasing a Durst 512R last year.

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