Keynoting and work-shopping the event will be Kate Dunn, president and founder of Digital Innovations Group (DIG), USA. Meanwhile, Wahleed Ashood, CEO LithExcel USA, chair Digital Imaging Customer Exchange and PODi USA Board member along with Marian Stefani, director, RedTie and CCS Digital (UK) will travel to Australia to present a global perspective.

Organisers also outline that Brett Dashwood, vice president – Asia Pacific, OutputLinks will provide a back to basics presentation on what’s required to move from static, low cost digital print to variable data marketing you’ll be ready to give it a go.

Dashwood is expected to share some of the key rules of VDP and will also look at cutting edge ideas coming out of the recently completed TransPromo Summit in the USA. This is a session for VDP novices and experts alike, according to the Association.

Garry Knespal, general manager, PODi Aust NZ says, “We have more case studies to showcase than any other time, and more local case studies than ever. I would encourage anyone who uses print as a medium to attend.”

He continues, “Without a doubt we encourage marketers to be there, particularly those that are still looking at the effectiveness of print. We know that there’s a push towards on-line marketing, but if they put all their effort into online they’re certainly missing a lot of what relevant print marketing can achieve.”

The PODi App Forum will be held September 15-16. Click here for full programme details and to register.

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