Auspack – which runs today and tomorrow – has teamed up with augmented reality (AR) specialist Omniverse Foster Packaging to deliver an AR based direct marketing experience for the processing and packaging industry trade show.
The Auspack audience can expect in the mail this week.
The physical promotional platform is a printed cartonboard box, mailed out as a flat pack which users can fold into a box. Auspack organisers say easy step-by-step instructions are printed on the carton to transport the user into the AR experience using their Apple or Android system phones.
The experience incorporates animated artwork of a processing and packaging plant, alongside an Auspack customised video developed to deliver a clear message from the organisers: Auspack is the place to go to experience leading-edge technology developments that are shaping the packaging and processing industry’s future.
Anne-Marie Mina, event executive at Exhibitions & Trade fairs, organiser of Auspack says, “It is a physical-to-virtual promotion, taking potential visitors beyond the box into an immersive experience of what Auspack has to offer.
“We are excited to bring this exclusive experience to our audience, to demonstrate how AR can transform packaging into a dynamic marketing tool that is set to revolutionise the industry.
“The Auspack audience can expect this in the mail any time in the next week, and can activate the experience on receipt of the box.”
Omniverse Foster, the supplier of the AR technology behind this campaign, will be demonstrating its full capabilities in this dynamic field on Stand 27 at the show.
Darren Brits, chief operating officer, Omniverse Foster Packaging says, “This was an exciting project to be involved with, demonstrating both our AR expertise as well as our pack printing know-how.
“Augmented reality is the way of the future in on-pack communication. It is changing how consumers interact with and use products, and it lays a strong foundation for building brand loyalty.”
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