Aussie news flies high at INMA

News Corp won big as Australian news publishers walked away with a swag of medals and honourable mentions at the INMA (International News Media Association) 2019 Global Media Awards held recently in New York.

With 13 awards or honourable mentions, News Corp’s tally included two first place medals for best marketing solution for an advertising client for Mars and best use of data analytics for Verity. Nine brought back won three awards, among them a first place medal for best execution of print advertising for the South Australian Motor Accident Commission.

The competition received 664 entries from 165 news media companies in 34 countries. Of the 194 finalists Australia had the fourth highest number.

Peter Miler, chief executive officer of NewsMediaWorks, says the awards reflect the creative ways in which news media owners around the world creatively attack opportunities and challenges. He says, “These included initiatives and programmes that go to lifting readership, leveraging engagement and recognising the increasing importance of data in marketing and revenue projects.”

Earl J. Wilkinson, executive director and chief executive of INMA, says, “The winning entries in this year’s Global Media Awards show a media industry growing comfortable with new ways of telling stories for readers and advertisers.
 
“We have transitioned from the surprise of transformation to breakthrough creativity in the new ecosystems. INMA is privileged to play a role in surfacing these best practices from media companies worldwide."
 
Click here to see the full list of winners

The Australian 2019 INMA Global Media Awards winners:

Best new paid content or subscription initiative

Regional/local brands

Honourable Mention: Advertiser Newspapers, Australia, "The Advertiser's Delicious 100"

Best public relations or community service campaign

Regional/local brands

Honourable Mention: Nine – Australian Community Media, Australia, “Pink Up Your Town”

Best launch of a brand orr product to create an audience segment

Regional/local brands

Honourable Mention: Nine – Australian Community Media, Australia, “Pennytel”

Best use of new technology to generate revenue and engage

Global/national brands

Honourable Mention: News Xtend – News Corp, Australia, “Digital iQ & Sales Bootcamp”

Best new paid content or subscription initiative

Regional/local brands

Third Place: News Corp, Australia, “One Queensland”

Global/national brands

Honourable Mention: News Corp, Australia, “True Crime Australia”

Best idea to grow advertising sales or retain advertising clients

Regional/local brands

Honourable Mention: News Corp, Australia, “News Corp $1 Million Business Booster”

Best marketing solution for an advertising client

Global/national brands

First Place: News Corp, Australia, “Mars Food Australia, Mediacom and News Corp: Paving the Pathway to Dinnertime”

Best execution of print advertising

Regional/local brands

First Place: Nine – Australian Community Media, Australia, “MAC Half H”

Global/national brands

Third Place: The Australian, Australia, “Qantas Wine E-retailer Turns to Print to Drive Sales”

Best execution of native advertising

Regional/local brands

Second Place: News Corp, Australia, “News Corp Victoria & Carlton and United Breweries – mX Zero”

Global/national brands

Third Place: News Corp, Australia, “news.com.au & 7-Eleven Simply Cups”

Best use of data analytics

Global/national brands

First Place: News Corp, Australia, “Verity”

Best use of consumer research

Global/national brands

Second Place: News Corp, Australia, “Driving Life: Connecting Automotive Brands with Australian Life”

Honourable Mention: NewsMediaWorks, Australia, “AdTrust3”

Best new corporate innovation initiative

Regional/local brands

Second Place: News Corp, Australia, “One Queensland”

Best new concept or innovation to create new profit centres

Global/national brands

Third Place: News Corp, Australia, “News Native Networks”

 

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