Aussies shine in Popai awards

The Australian winners of the 2013 Global Popai Marketing at Retail Awards were Wednesday recognised at a gala event at the Hilton Hotel in Sydney, celebrating Australia’s domination of the competition. Twelve out of 20 awards were claimed by seven Australian firms, overtaking entrants from France, Belgium, Italy and the UK in an international contest recognising excellence in shopper marketing. Three gongs were awarded to icandy Creative for their work on a Formula 1 pit stop-style petrol station display for Red Bull and interactive kiosks for Optus and Skins Compression Garments, while Pop Impact scooped the Food Retailers category in both temporary and permanent divisions with their Duracell and Oral B floorstands.

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Pop this Pop that and Advantage Line also both won gold in the beauty, cosmetics, skincare and haircare categories, matched by Sumo Visual Group and The Efficiency Group in the department stores/mass merchants division. Active Display Group received honours for its tiki bar-style counter for Corona and Davey pool party umbrella display, and Retail Logic wowed judges with their giant tomato sauce bottle counter unit. Kristen Gadd, a spokesperson for Popai Australian and New Zealand, says, “The Australians’ achievement is down to creative innovation and staying on top of trends coming out of the US and UK.”

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