From August 7 to 9, Melbourne will host industry experts from Australia, the United Kingdom and the United States, for the inaugural Digital Asset Management – Asia Pacific conference (DAMAP).
Keynote speaker and chief technology officer for Australia’s largest specialist content management provider, Digital Quay, Kurt Reiter explains, “Every day corporate Australia do the content management equivalent of leaving their stereo, TV, credit cards and car keys on the street for anyone to use, tamper with, or steal.
“For example, a corporate marketing department will go to great lengths to ensure confidentiality with their agency or printer, yet will email logos, artwork or customer data, exposing themselves and the brand to great risk.
“Australia leads the world on many commercial and technology fronts, however, many businesses are ill-informed and under-prepared to protect and realise the value contained within digital assets and content.
“It is in fact corporate brand owners, creative agencies, and Government who are yet to acknowledge what their international counterparts have already: Content management will deliver tangible and substantial commercial cost savings, risk mitigation, speed to market and operating efficiencies.
“The media, entertainment, print and publishing industries treat content management seriously because they have to – their competitiveness and business models depend on it. Many are in fact incorporating the much-maligned act of piracy as part of successful storage and distribution models.
“This conference is an important forum to define digital asset management within an Australian context, as well as examine technologies, systems and process to create, distribute, store and protect commercial and creative content,” Reiter concludes.
DAMAP speakers include:
Kurt Reiter, chief technology officer, Digital Quay
Digital Quay is Australia’s largest, specialist content management firm with customers including Universal, Time Inc, Sony Music Australia, GlaxoSmithKline, Reed Business Information, Warner Music Group, Technicolor, Co-efficient Systems, Kirk Engineering, Stream, R.R. Donnelley, Reader’s Digest.
Reiter’s career in commercial technology is underpinned by distinguished academic qualifications including degrees in arts, commerce, law and technology and two honorary doctorates. His international experience and extensive network, position him as one of a handful of experts who can robustly foresee, and advise on, the issues of management, control and protected distribution, rights assignment and the logistics models associated with digital assets.
Jennifer Neumann, founder, chairwoman and CEO, Canto Inc
Canto, Inc is one of the world’s largest technology vendors
Tim Handfield, director, Oloto Pty Ltd
Oloto Pty Ltd is creator of the Oloto system used to manage the photography and global image distribution for the recent launch of the Mazda MX5
Greg Gillespie, managing director, LogoSafe
LogoSafe manages the Australian Broadcasting Corporation’s Bananas in Pyjamas’ Style Guide DAM Deployment
Michael Moon, CEO and president, Gistics
Chief Executive Magazine featured Moon in the magazine’s “Technology Gurus” article in January 1999.
The DAMAP conference will be staged from August 7 to 9 2005 at the Hilton on the Park Hotel in Melbourne. Conference fees including programme presentations, workshops and reception, are $1221 including GST. Further details are available at www.damap.com.au.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter
