Automating workflow key for Objectif Lune

Objectif Lune’s software is designed to automate the workflow, both internal and external through its PlanetPress and PrintshopMail programmes.

PlanetPress will enable printers to enter the world of variable data printing with applications for instance in transactional, transpromo and labels.

Gombert says the price performance ratio and the comprehensive nature of the software suite is what sets the solution apart. Proof of the company’s appeal is found in the fact that most of the digital printer vendors sell Objectif Lune solutions..

In addition, PrintShop Mail is now compatible with DirectSmile, leading solution for image personalisation. The company also launched PrintShop Web, an integrated web-to-print solution for personalised, promotional printing management over the web.

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