Avon Graphics grows by 15 per cent

Trade printer Avon Graphics has grown by 15 per cent in the last 12 months, doubled its trade wide format business and is now expanding its Sydney operations. The trade only embellishment company expanded into wide format two years ago attracting diversifying printers into the booming sector.

Tate Hone (l) buying a new Oce ProCut last year - he now has another on order as Avon's wide format business grows.

Tate Hone (l) buying a new Oce ProCut last year – he now has another on order as Avon’s wide format business grows.

Tate Hone, sales manager at Avon Graphics, says the company installed three flatbed and two roll-to-roll printers to bring its total to eight wide format machines in its Melbourne base, and has an Oce ProCut Zund cutter on the way. Hone says, “Printers know our quality and services from our embellishment business, so they put their trust in us when they diversify into wide format. “Our clients don’t have to worry about the overheads of big machines they might not use all the time, and can focus on their core offset or digital business. “They are also more comfortable using a trade-only partner they know will not go after their clients. Many are working with us exclusively.” He says wide format now accounts for up to 20 per cent of its Melbourne operation and 10 per cent of overall turnover, and expects big growth this year. Hone says, “Because we now have eight printers we can be competitive on high volume jobs like we couldn’t before, but still keep the quality we are known for and refuse to compromise.” Avon Graphics is also experiencing growth in its embellishment business which has led to its Sydney operation doubling in size and now moving into a new 2000sqm site down the road from its old one in Silverwater. Hone says the company can now offers more laminating services, UV screen and flexo coating, and has another foil stamper moved in from Melbourne. Both Melbourne and Sydney will also get new foil stampers in the next two months to fuel further growth. Avon Graphics now has 14 full-size foil stampers across the company.

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