Bauer Media has shifted five print titles from its Trader division, selling it to a staff investor soon after it revealed plans to reshuffle its magazine business.

The magazines impacted by the sale are its flagship group of Bauer Trader Media titles, Caravan World, Campertrailer Australia, Motorhome and Caravan Trader, Travelin and Turu.

General manager of Bauer’s Adventures publications Robert Gallagher is leading the charge of investors acquiring the titles. He has formed a new business Adventures Group Holding to publish the magazines and operate its associated websites.

The sale closely follows Bauer’s frank assessment of its magazine business after CEO Nick Chan informed staff the group is unafraid to offload ‘underperforming’ titles in a company restructure.

“In line with our strategy of focusing resources and investment on five key consumer and customer segments, we have taken the decision to sell the Adventures titles,” says Chan.

“This allows us to concentrate our efforts on Trader’s motoring and industry brands where we hold leadership positions and see the opportunity for significant future growth.”

The deal is expected to close next month with Trader staff set to transfer over to Gallagher’s new business to continue publishing the magazines.

Bauer outsources its magazine printing to PMP, IPMG and IVE Group, and its distribution is run solely through PMP’s mailing arm Gordon and Gotch.

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