Big guns partner to drive production

EFI has bought the Xerox Freeflow digital front end (DFE) and will develop the software to bring further efficiency benefits to the Xerosx digital presses. Xerox’s expertise and functionality from FFPS will be integrated with EFI’s Fiery product.

The agreement includes the sale of Xerox’s Freeflow print server (FFPS) DFE to EFI. The terms of the deal state EFI will continue to produce and support FFPS so current customers do not experience interruptions in sales or service.

Andrew Copley president graphic communication solutions, Xerox says, “Customers will gain a solution with more efficiencies, performance and quality to meet the most demanding production requirements. EFI is an industry leader and has a proven track record with performance, ease of use and seamless integration with industry workflow solutions.”

[Related: Blue Star makes biggest Xerox installation]

Guy Gecht, CEO, EFI says, “This next step in our strategic alliance will give customers the industry’s highest performing DFE with unparalleled imaging and colour management. EFI integration among the DFE, workflow software, and management information systems products deliver the higher levels of automation and productivity that are key to print businesses taking full advantage of the opportunities with digital printing.”

Xerox claims customers will benefit from EFI sales and technical field resources working side-by-side with their Xerox sales reps to offer a best in class solution.

The next generation DFE coming from this partnership will be integrated with EFI’s market-leading Productivity Suites, which include management information systems such as Pace, PrintSmith Vision, Monarch, and Radius ERP.

The agreement is for FFPS only and does not impact the Xerox workflow solutions that carry a Freeflow sub-brand name (Freeflow Core, Freeflow VI Suite, Freflow Makeready and Freeflow Digital Publisher). The workflow solutions will remain independent key planks for Xerox customers’ workflow strategy.

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