Bright Print has bought wide format production in-house with a slate of new kit worth $500,000 installed today with $1m turnover targeted.
The Sydney printer is installing an Agfa Anapurna M2500i, an Esko Kongsberg C60 cutting table, and various mounting and laminating kit.
Director Debbie Burgess told ProPrint wide format will make up about half Bright’s turnover in three or four years’ time as the market grows and it shifts short-run offset jobs to the Anapurna.
“We are targeting $1m in the first year but that is a conservative estimate since we almost have that much in outsourced work already,” she says.
“Our wide format client base has grown to the point where we can justify investment in our own machines, and I think the technology has matured to the point where it is the right time.”
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Burgess says Bright had only offered wide format to its existing offset and digital clients to give them full service, but will now aggressively pursue work from new clients.
“We are seeing movement to wide format in our retail clients, they are getting more sophisticated promoting their brand and products through a variety of printed media,” she says.
“Our clients have responded well to our plans and are already giving us more opportunity to quote on work they used to send elsewhere, so that is a good start.”
Burgess says as the Anapurna can print on almost anything, the product mix will be wide and varied including corflute signs, point-of-sale, stands, banners, and pop-ups.
She says Bright will utilise its pre-press and packaging expertise to create bundled offerings for retail clients that meet all their needs with each component working together.
“We did extensive research choosing what equipment to buy, it was six months of research, site visits, and testing considering the quality, speed and reputation of what is on the market,” Burgess says.
“What we have chosen will substantially widen our scope of our product offering and allows us to give clients better value.”
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