The Outdoor Media Association (OMA) has announced the winners of its quarter one 2020 Creative Collection competition, with Cactus Imaging and oOh!media receiving recognition.
Cactus Imaging and oOh!media won the Big, Bold, and Bright – Honourable Mention for a Schweppes campaign. The creative agency and media agency for this award were TBWA Melbourne and OMD Melbourne respectively.
Five other campaigns got recognition across entries including:
Q1 Grand Prix and Innovation in Out of Home
Campaign: Doritos – Food Truck Flavours
Advertiser: Doritos (Pepsi Co)
Creative agency: Isobar
Media agency: PHD
Big, Bold, and Bright
Campaign: Australian Open 2020
Creative agency: Advertising Associates
Media agency: Havas media
Best Use of Multi-Format
Campaign: Messages of Kindness, Consideration and Compassion
Advertiser: oOh!media and Junkee Media
Creative agency: oOh!media
Media agency: N/A
Best Use of Digital
Campaign: Peters Proud and Punch
Creative agency: Leo Burnett
Media agency: Spark Foundry
Innovation in Out of Home – Honourable Mention
Campaign: SUV & LCV Q1 2020
Creative agency: Big Red Communications
Media agency: United Melbourne
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter.
Quarter one 2020 attracted 25 submissions from OMA members including: BIG Outdoor, JCDecaux, oOh!media, and QMS Media.
The judges praised the innovation and creativity across all of the entries, awarding a Grand Prix winner as well as two honourable mention winners.
“oOh!media’s Kindness campaign captured the COVID-19 zeitgeist. oOh!media was quick to react in a time when people needed to be reminded to be kind and act with everyone’s best interest at heart,” OMA CEO Charmaine Moldrich said.
“Kindness, helped drive a more thoughtful sentiment in the community. The timely nature of this campaign embodies the power of Out of Home, to positively influence communities.”
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