Cactus Imaging has installed its Durst Rho 512R printer and says it will transform its OOH advertising market prints.
It is the first 512R to be up and running in Australia, and is already in use by the company.
Nigel Spicer, general manager, Cactus Imaging says, “It will take Out Of Home advertising to another level with the short lead times for print. The Durst 512R is capable of printing 5m wide at 360 metres in two hours with unbelievable print quality. It does away with banding in wide format printing.
“Its versatility allows us to print on vinyl, mesh, self-adhesive vinyl, polyethylene and fabric. It has increased our capacity to attract new clients.
“We have had it in operation since last year. On the back of that we have won fairly large accounts in regards to the quality and speed it is able to produce.
“It is also faster to set up than other wide-format machines, while the way in which it lays down the ink gives it greater quality than similar-speed machines on the market.
“In conjunction with it, we have also purchased a 5m Aristo digital cutter, which will be the only one in Australia, piggybacking on the success of the 512R on the market. That was purchased at fespa in May, and will be delivered mid-August.
After testing the new printer at its Sydney location in recent months, Cactus Imaging says it is now using it to produce large format billboards for OOH, retail, construction, high resolution wallpaper and interior design, and fashion exhibitions.
Spicer continues, “The Durst is so technically advanced that we have been able to combine the ultra-flexible inks with the latest European printable textiles to produce stunning fabric prints. Our wide range encompasses outdoor billboards and the most delicate of backlit high fashion-printed images.
“Cactus Imaging continues to keep up to date with and research the world’s best technology to support our clients.”
Brendon Cook. CEO, oOh!media says “Cactus Imaging’s investment in the Durst 512R printer will ensure that it remains an innovator in the Australian market and helps oOh! to deliver high quality OOH campaigns in the classic format, with unparalleled speed to market, for Australian brands.”
Insane Signs and Print has also invested in two Durst 512R printers, spending $1.8m at PacPrint. These are due to be installed in coming months.
Durst says the 512R’s achieves print quality of up to 800 dpi and a maximum speed of 350 sqm per hour, printing on a variety of large-format advertising materials. Able to process three 1.6 m rolls at the same time, Durst believes unsupervised printing and low production costs make its Rho 512R its most economical printer to date.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter