Carbon8 targets high-margin work with promotional calendar

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The 450 sample calendars were printed to highlight the possibilities of combining Indigo technology with interesting papers and clever design, according to director Kenneth Beck.

“There are a lot of digital printers, but most of them don’t want to do it or don’t know how to do it,” he told ProPrint.

“There is less and less that gets printed today, so if you’re going to print something, it has to speak to you.”

Carbon8’s second annual calendar was printed on an HP Indigo 5500 and 3500. The samples have been shared with Allkotes, Goldcraft Embossing, Spicers, Tafeda and Watermark Creative, all of which helped produce the job.

About 75 people attended the 2 August launch at Carbon8’s Alexandria site.

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