Giant trade show drupa will be carrying out a series of global surveys for the international print industry, to research how print may best adapt to what it says are the huge and fundamental changes that are taking place in the communications market. According to drupa the reports will provide a means to detect and assess trends and market potential, themes and innovations – on an international level and across most markets. Werner Dornscheidt, president & CEO of Messe Düsseldorf says, “In view of the fundamental structural changes in the print industry, current and comprehensive information and market data are more important than ever. As a key partner of the print industry, drupa will support the market proactively in this way. With these new tools we can provide our exhibitors and the industry as a whole with important new insights thereby delivering vital information for strategic decision-making.” image stretched

Part of the changing world are trade shows, which are having to redefine themselves, as traditional exhibitors rethink their marketing strategies. The results of the drupa trend surveys will be published in the form of drupa trend reports at www.drupa.de. A total of four issues of the drupa trend report covering vital themes are planned between now and 2016. In the first drupa trend report published in the Spring 2014, drupa will examine the challenging impact of the internet for print service providers worldwide as well as the opportunities that the Internet now offers for the industry. Regional differences will be analysed and evaluated. The participating panel to be surveyed will be recruited from the incomparable visitor database of drupa 2012. The top decision-makers among the drupa visitors will receive their invitation to participate in the online survey by e-mail over the next few weeks. In addition to the drupa trend reports the drupa barometer will track key trends over time across the whole print industry. Here, too, selected visitors who attended drupa 2012 will be requested to take part in the online survey by e-mail. The results of this research will also be published four times over the next few years on www.drupa.de alternating with the drupa trend reports. The first barometer will be published in the beginning of 2014 and the last barometer is planned for publication during drupa 2016. Messe Düsseldorf has commissioned the independent print consultancy, Printfuture/UK and the market research company, Wissler & Partner/Switzerland to carry out these trend surveys.

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