Shane Lucas, director HP graphic arts south Pacific says the cost to market with digital is far less than that of analogue printing. He says, “Combine this fact with the tax benefits that are currently available for capital investment and HP’s financing options and it is easy to see why it is a fantastic time to get into the digital print market.”

Meanwhile, Phillip Rennell, HP Indigo business manager of Currie Group says, “Our digital print customers are reporting an increase in short run work and in variable data marketing campaigns that focus on targeted groups where print volumes are smaller, but more frequent.”

Rennell continues, “Being flexible and offering a greater range of products is the key to generating growth, particularly in the current environment. Digital print allows you to expand your offer economically,” he concludes.

According to HP, the Indigo 7000 Digital Press delivers fast production speed of 120 four-colour A4 pages per minute with offset and photo quality. It is optimised to print large numbers of static jobs with run lengths ranging from one copy into the thousands, as well as variable-data work requiring the capabilities of digital.

The company continues that its Indigo ws6000 is a high-volume digital press designed for the label and packaging markets.

Combining speed, size format and a streamlined digital workflow the HP Indigo ws6000 offers distinct advantages over conventional analogue printing including cost effective production of short runs, personalisation of labels and security enhancements, according to HP.

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