Digital becomes mainstream at optimistic Drupa 2012

Despite visitor numbers contracting by 18% since 2008 – the expected total would be down from 390,000 to 320,000 by the time the show closed – manufacturers and suppliers said the quality of customers had increased dramatically with decision makers arriving ready to do business.

Landa, which created a sensation at the show with the launch of its nano printing technology, took deposits for ‘hundreds’ of Nanographic presses, with the S10 B1-format model notching up the most orders according to founder and chairman Benny Landa. He said: “I’m on such a high, the show has been so fantastic for us.

“One of our objectives was to try and jump-start the industry, by coming here with a more optimistic and positive outlook. I imagined we would have a big impact, but what amazed me most has been the customers’ response. It’s been amazingly positive, both to our message and our technology.”

Digital press sales were also booming elsewhere. HP doubled its sales target for the new B2 HP Indigo 10000 and reported “huge” sales of the new HP Indigo 5600 and HP Indigo 7600 as well as successes with its Inkjet Web Press Series and labels and packaging presses.

Francois Martin, worldwide marketing director, HP Graphic Solutions Business said: “As such, Drupa 2012 proved itself this year to be a show for all print markets where visitors come to do business around commercially available solutions. “

Elsewhere, KBA told the Drupa Report Daily, produced by ProPrint publisher Haymarket, it had signed orders totalling “three-digit million euros”.

The company also reported a 4% increase in group sales for the first quarter following an 8% increase in sheetfed orders with more being signed during the show as well as web press orders from Germany and France.

Finishing equipment supplier Duplo reported more good news raking in €3 million ($3.85 million) during the show, €1 million above expectations, while it made 2,200 leads across 109 countries.

And Canon, too, notched up strong figures with 270 production printer sales across the Canon and Océ range and over 10,000 new leads. Echoing the feeling of many at this year’s show, professional print director David Preskett called Drupa 2012 “a real success.”

Drupa 2012 president, and Heidelberg chairman and chief executive Bernhard Schreier said the show had “breathed new life into the sector”.

“Here in Dusseldorf, business transactions have been agreed and the groundwork has been laid for the industry’s successful future,” he stated.

This article originally appeared at printweek.com

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