The Tribune is one of 25 international newspapers, from 15 countries that Security Mail prints in Australia for overseas publishers, and Security Mail’s Brett Coulston arranged for this particular issue to be delivered to delegates during his Print 101 presentation. This was a clear demonstration of the power of ‘distribute and print’ methodology that has been enabled by the internet.
It’s been 25 years since Xplor started as a user group in the US, and who better to give a potted history of the evolution of digital print than Fuji Xerox Australia’s Roger Morgan. Morgan produced a number of surprises for the audience but he didn’t bank on Detective Sergeant Joseph Vukasovic of the New South Wales Fraud Squad stealing his identity. Vukasovic produced everything he needed to satisfy the banking industry’s 100-point Proof of Identity checklist and proved he was in fact Roger Morgan.
Gartner Group’s Kristian Steenstrup followed with the message that the power of brands and personalised communications are becoming a key focus of marketing and communication companies. Also, the emergence of Content-Process fusion in the technology hype cycle, indicated the need for various business arms of companies to integrate content with document management applications and processes, to provide a seamless data management infrastructure to achieve the most productive outcomes.
This was also borne out by Gifford Clinton of CommSec, who had earlier detailed the success rates of various marketing strategies and the market penetration rates of various product offerings through different communication channels. Meanwhile, Tim Bailey of HPA, John Turner of Exstream, Stephen Pratt of Kodak Versamark and Peter Foley of NexPress provided insights into the tools and strategies for communicating with prospects and customers alike.
Significant advances in the application of radio frequency identification technology (RFID) were demonstrated by Chua Seong Hong of Singapore’s Intensecomp. The applications of this technology are enormous and its implications for supply chain management, security, health and safety, and document management should not be underestimated.
Innovations in supply chain and distribution management were discussed by Rob Turner of Distribution Alliance. Col Bruce of The University of Queensland (UQ) detailed the UQ POD (print-on-demand) solution for the access and distribution of learning resources in the tertiary education sector.
John Weichard of D2P discussed his innovations in automated network print submission, while Alec Doran of the University of Western Sydney covered issues of change management when combining five separate print facilities into one. Each focussed on best practice principles to re-engineer the processes of traditional supply chain and work flow management to deliver improved outcomes for their customers.
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