DMM in major rebrand

Direct Mail & Marketing (DMM) is rebranding its company logo and portfolio to ‘reflect change’ and tailor services to a new mail-house model.  

The marketing group revealed its growth and expansion plans during a launch at Melbourne’s Moonee Valley racecourse, with some 200 clients in attendance.

DMM and its international arm DMMi is also set to open the first of two new sites including a purpose-built factory in Dandenong, Victoria and has moved its corporate office to the heart of Docklands CBD.

DMM general manager Scott Allen says the rebrand reflects the company’s full service portfolio, and hopes customers will see DMM as more than print mail marketing.

“We have had complete rebrand of everything we offer including our logo, our new logo reflects the way we engage with our customer. Our rebranded lines of service reflect the total suite of solutions we are delivering to customers today,” says Allen.

“The industry knows us as DMM and print mail is in our heritage, but as the industry and customer communications evolve we need to move with it.”

Allen says DMM can provide clients with integrated digital communication such as EDMs and SMS and offers workflow and process automation, but also asserts print continues to have a strong presence in marketing.

“Print is still a big part of what we do, we have found that a lot of customers are coming back to print and direct mailbox marketing, they see it as a more uncluttered form of marketing compared to EDMS which often just sit in people’s email inboxes,” he says.

“A lot of clients still have a big focus on promotional post and there are always good responses from an integrated marketing campaign, print is still an important channel in this.”

[Related: DMM's plans to expand]

Efforts to reflect DMM’s new branding include promoting an advanced selection of services and products and Allen says the group has picked up a score of new customers following the launch.

“During our launch we found some of our clients weren’t aware of everything we offer, and we recently picked up additional customers through providing a bigger range of solutions,” says Allen.

“Customers want that, they want a range of technology and services under the one roof.  So we continue to drive ‘solution conversations’ with our clients.”

DMMi general manager Andrew Humphey says, “We chose the Medibank Building as it provides us with a secure facility for our in-house data centre where we house and manage all our customer information.” 

Allen says DMM plans to invest in a raft of new technology in the months leading up to drupa 2016, and says in particular its digital colour print volume is growing.

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