According to Anthony Parnemann, EFI’s regional manager, south-east Asia, the new appointment does not affect its partnership with DES, who will continue to distribute EFI’s VUTEk printers, along with EFI’s Rastek and Jetrion inkjet printers, and colour proofing software.

He says, “Our strong relationship with DES will continue, but the addition of iMedia will allow us to increase the number of touch points in a rapidly expanding market.”

Already a distributor of EFI’s Rastek range of inkjet printers iMedia is also the wideformat specialist division of PaperlinX.

EFI outlines that iMedia’s range of media and substrates, including the new dtec range, will broaden the application opportunities for its Vutek range and open up both iMedia and PaperlinX customers to new business opportunities in the rapidly growing wideformat graphics segment.

Chris Lewis-Williams, iMedia group manager for PaperlinX says “We identified EFI’s Vutek brand as an opportunity for iMedia to bring one of the world’s premier graphics production printers to our commercial print customers.  Our customers need robust, fast, high resolution print devices – the Vutek product range gives us that.”

Vutek digital superwide printers range in width from two to five metres wide in roll-to-roll and flatbed formats.

According to EFI the printers and inks deliver high print quality and fast production speeds, and enable greater profitability with localised messaging, direct-to-substrate printing, increased capacity, and reduced labour, waste and make-ready costs.

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