EFI vice president for sales Frank Mallozzi has been touring the country telling Aussie printers that there is plenty of opportunity to increase revenue, both from internal efficiencies and from engaging with new markets.
Mallozzi is also introducing Daniel Aloi to the market, the newly appointed sales manager for EFI software and MIS. Mallozzi says, “EFI is committed to ensuring printshops are operating at optimum levels, and the way to do this and gain tremendous efficiencies is through correct implementation of appropriate software. EFI has those solutions, in both MIS and productivity, Daniel’s role is to ensure printers are fully aware of the benefits that working with EFI will provide.”
EFI is the world’s biggest print software and MIS developer, and has a range of solutions for print shops from the small copy shops to medium sized printers to the large print and packaging outfits, and including sign and display printers.
The company will easily top the $1bn revenue marker this year, which Mallozzi says is a stepping stone on the way to $2bn.
EFI will have its biggest ever stand at the upcoming PacPrint. Mallozzi says, “We have been preaching digital eco systems for years, and now printers across the world, and in particular in Australia, are fully on board with the benefits they can achieve through connection and optimisation. PacPrint will be a great opportunity for us to share the latest developments from EFI.”
The company is boosting its presence here as it believes Australian printers are committed to innovation and development, and it believes its hardware and software is aligned with emerging market demands.
Mallozzi says, “As Australian print businesses develop they will be in a position to benefit more and more from EFI innovation. IVE for instance has EFI workflow, MIS, Fiery rips for its iGens and a Vutek printer for its display work. EFI itself cannot get more sales for a printer but it can certainly optimise its activities to make them more efficient.”
EFI will continue with its hybrid strategy for its go-to-market, with software and MIS being sold direct, while hardware is through supply partners. Mallozzi says, “EFI is pioneering in so many fields we work best with dedicated specialist partners to get the message to the market and to sell and service the different equipment.” EFI hardware includes label presses, fabric printers, ceramics printers, high end wide format printers with Vutek, low to medium end wide format printers amongst others.”
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