ExelPrint making major investment

Growing niche Melbourne label printer Exelprint is investing in a new production line for its growing labels and tags print operation.

The 12 year old business is installing a new Screen Truepress Jet L350L digital UV label press and a new Rotoary Engineering finishing line in its biggest ever investment.

Operating out of its Rowville site the company only came into business in 2006. ExelPrint specialises in the printing of safety, testing, asset and identification tags. Jason Kiekebosch, the sole owner, founded the ExelNetwork group, and it now operates with two other divisions, Exeltest and Exeltrain. The group employs around 30 people, with 11 working for Exelprint.

Kiekebosch says, “We work mostly in the electrical testing and tagging space, where you mostly need durability and you are working with variable data with different numbers and barcodes. Around 99 per cent of what we print is variable and in full colour.”

The new digital UV press was sold through Jet Technologies, Screen’s digital label press and Flexo CTP dealer. Screen says Exelprint is the third printer in Victoria to install the L350UB.

Kiekebosch says, “For us it was a twofold decision. We were looking to improve in a few areas of the business. With this new machine, we are able to have high quality and improve our capacity and production volume. It is also a wider faster press with white, which our previous machine did not have.”

Kiekebosch says the press will be serving as an additional capacity to its Heidelberg Linoprint-L inkjet label press, which is now discontinued and unsupported.

[Related: Hexagon looking to sell labels empire]

He says, “The new press will be complementing our current UV inkjet. It has been a great machine for us but, we have been mostly unsupported and fending for ourselves. Also, we had reached the stage where we needed more colour, ability to print on wider and different stocks and importantly, white ink. We conducted extensive research and testing, particularly at Jet Technologies’ Sydney demonstration suite – and decided that the Screen L350UV was the best path forward.

“We have gone for UV inkjet because of its durability and its ability to print on a number of different substrates. We have an industrial focus and we need our tags to last.   

Kiekebosch has also ordered an additional finishing line arriving soon, made in Australia by Rotary Engineering and offering unwind, varnishing, flexo, laminating, cold foil, semi-rotary die-cutting, slitting and rewinding.

Kikebosch says “The addition of the Screen L350UV from Jet Technologies enables us to go to the next level of tag and label production as we implement our 2020 Vision strategy. We are a niche player and will remain specialists in what we do but, there are logical opportunities we will now pursue. For us, every job is a variable data job with numbers, barcodes, QR codes and so on.”

Headquartered in Rowville, Melbourne and with sales offices in Perth and Auckland, the company services the specific sectors of electrical testing, industrial safety training and printing of the tags and labels needed to ensure compliance, safety and tracking.

Peter Scott, managing director of Screen GP Australia says, “Together with Jet Technologies, we are delighted to have been able to partner with ExelPrint on their digital label production needs. Jason and his team are professionals and a pleasure to work with. Our support structure is largely what won them over and we intend to prove that, with Screen equipment, you can depend on long-term after sales support.”

Kikebosch says, “Both Jet Technologies and Screen have been terrific in their support and responsiveness and we look forward to partnering with them further as we develop more innovations for our customers.”

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