Fuji Xerox has launched its latest digital printer iGen 5 which features a fifth colour to offer printers a wider colour gamut.
Direct mail and digital marketing specialist Sema is the first company to invest in Fuji Xerox’s new digital printer.
The printer manufacturer says the iGen 5 is ‘expanding the gamut to accurately reproduce distinctive corporate or brand designs previously difficult to achieve in digital printing’.
“The Fuji Xerox iGen 5 Press provides an optional fifth colour in addition to the regular cyan, magenta, yellow and black (CMYK) toners.
"The fifth colour will increase the ability to match a larger gamut of Pantone 1 or unknown spot colours without reducing print speed, thereby meeting customer needs in the printing industry to reproduce colours correctly while maintaining high printing productivity,” states Fuji Xerox.
Adding to an existing repertoire of Fuji Xerox machines in its Sydney-based plant, Sema is the only Australian company to have the new iGen 5 running on its floor.
[Related: More Fuji Xerox news]
The machine has been ‘running smoothly’ since its installation last month, according to sales director Chris Williams, and it has ramped up productivity due to its fifth colour capacity.
“Without the iGen5 we couldn’t hit certain brand colours, but with the fifth colour extending our gamut we can confidently do this now. Using best in breed technology together with our strength in data allows us to deliver 1:1 communications instantly, reducing time to market,” says Williams.
“A lot of our customers are moving down the track to hyper-personalisation, and the ability to match brand colour gives us a big advantage.”
Williams says Sema did not invest in the iGen 5 as a replacement for an older offset machine, but installed it in a strategic move to shorten time to market.
“If you’re installing this machine to replace an iGen 4, you’re doing it wrong,” he says.
“We have a four-colour machine that we use often, so it is not replacing anything because it is offering us something no other printer could do.”
Sema chief operating officer Brent McCulloch says the iGen 5 is the ideal partner for personalised direct mail printing.
“Our clients will benefit from the high level of personalisation that digital print provides, without compromising on the quality that was once the sole domain of offset printers,” says McColloch.
“With the iGen 5 we’re able to leverage the latest full colour digital print technology with Sema’s smarts in data composition and management to our client’s advantage.
“Print, and more specifically, direct mail, is one channel in the fully integrated and customer journeys that Sema delivers which also comprise personalised video, mobile and email channels.”
Sema started work for high-profile brands such as Optus and Bauer Media in 2016, and recently formed a financial alliance with printing giant IPMG to work together in the direct mail and marketing sector.
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