Fuji Xerox to sell Fujifilm Acuity

Fuji Xerox will be a distributor of the Fujifilm Acuity range, a move it says designed to service the booming outdoor print market in Australia. The agreement includes the sale of Acuity LED1600 Hybrid printers, Acuity Advance Select and Acuity Advance Select HS flatbed printers, as well as inks and associated consumables.

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Tatjana Ferguson, Fuji Xerox Australia spokesperson, says outdoor advertising is a ‘rapidly growing’ industry, and a ‘hard market’ to differentiate in. So printers looking to diversify and grow their businesses into the wide format sector ‘will give themselves that extra edge’ with the Fujifilm Acuity range. She says the Acuity print range is the ‘ultimate platform for printing on rigid, flexible and even roll media, offering print providers a higher level of flexibility and control’. Ferguson says, “Print providers now also have the power to deliver quality at high speeds enabling them to free up time to take on additional work and grow revenue streams. “The Acuity range supports business diversification and expansion by providing print providers with a one stop solution for their graphic print needs – high quality, creative outputs and cost savings all in the place.” According to the company, the Acuity Advance Select is designed for flexibility and to ‘handle almost any sheet material’. “A compact roll-to-roll unit extends the versatility of this model, which produces high quality prints across every sheet. The Acuity Advance Select comes with up to eight colour channels including white and clear, suitable for a wide range of creative print applications,” Ferguson says. She says the Acuity Advance Select HS brings together ‘speed and productivity, and it is equipped with up to six colour channels, including white and clear, suitable for printers ‘demanding a faster production machine’. “The UV inks by Fujifilm incorporates Micro-V ultrafine dispersion technology to ‘maximise pigment loading – delivering strong, vibrant, lightfast colours with superior colour gamut,” Ferguson says. The Acuity range is now available across Australia, and will be on show at the Fuji Xerox Australia stand at PrintEx in Sydney, May 13-15.

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