Fujifilm BI Aust appoints Stephen Sims as exec GM

Fujifilm Business Innovation (Fujifilm BI) Australia has appointed former NBN Co general manager of business expansion Stephen Sims as its new executive general manager to accelerate the expansion of its digital transformation services and solutions.

In the role, Sims will also oversee the company’s national sales groups and be responsible for Fujifilm CodeBlue Australia.

Fujifilm BI Australia managing director Takashi Otani said, “Stephen’s appointment signifies the commitment and continuing investment by Fujifilm Business Innovation to be the leader in digital innovation.

“Our organisation is committed to providing solutions and services that enable our customers’ digital transformation goals. As we continue to evolve from a printing device company into a digital company, Stephen’s experience and knowledge will accelerate our growth.”

Sims has over 25 years’ experience in the IT and telecommunications industries where he has proven experience in leading the development and transformation of large sales functions.

Prior to NBN Co, he was the CEO of Brennan IT, a managed IT services company.

Otani said Sims’ skills and experience leading growth and transformation are aligned well to Fujifilm BI’s digital transformation plans.

“Fujifilm Business Innovation Australia has been a leader in its field for decades and it is exciting to move to an organisation with a proven history of innovation who is relentlessly pursuing its transformation goals,” Sims said.

“The growth the company has already seen in business process solutions and services as well as IT services through Fujifilm CodeBlue, demonstrates the unique capability this organisation has to deliver its vision. I look forward to working with the team to accelerate this transformation over the coming years.”

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