GASAA says the quantity of digital prints are on the rise, with 39 per cent of digital printers claiming their volumes are increasing a little or a lot.

Furthermore, 15 per cent of graphic arts firms are planning a purchase within the next 12 months.

Creatives are also increasingly recognising the potential of digital with 42 per cent indicating their use is increasing.
GASAA’s digital print session will feature world class direct marketing expert Malcolm Auld and Adobe evangelist Michael Stoddart.

Auld has over 20 years experience in direct mail and marketing and has seen how digital print had revolutionized the art of direct selling.

Stoddart will focus on making files print effectively by integrating Adobe application software and the new generation of digital printers.

The Power of Digital Print will be held on Tuesday, October 18 at the UTS Union Gallery Function Centre in Sydney from 8.30am to 10.30am. Go to the GASSA website to register.

Those whose registrations are received by September 30 will receive a free copy of Auld’s highly acclaimed book ‘Direct Marketing Made Easy’ valued at over $50 and will take home a free copy of Adobe’s invaluable Service Providers Kit.

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