Brendan Hopkins, chief executive of trans-Tasman media company, APN News and Media told the Australian Financial Review that any weakness in property advertising was the result of cyclical issues.

Hopkins added that there is no doubt the media industry was seeing a structural shift as adverts move permanently from newspapers to the internet.

Results published by market research company Nielsen Online showed that average daily browsers on eight of the most visited property websites in Australia increased to 4,195,846 from 520,000 between February 2008 and February 2009.

Meanwhile, Greg Ellis, chief executive of REA Group, which owns the most visited Australian property website real-estate.com.au told the AFR that the internet’s share of the $1bn property ad market continues to increase as agents look for more affordable and measurable advertising.

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