Green to head EFI sales in Asia Pacific

Australian print identity Steve Green is EFI’s new vice president of sales in the Asia Pacific region.

Steve Green, new vice president of sales, EFI

Steve Green, new vice president of sales, EFI

Green brings 25 years of sales and marketing expertise to his new role at EFI. Prior to joining EFI he was APAC regional managing director and vice president at Kodak, with responsibility for its $1bn technology business in the Asia Pacific region. Green has also held senior positions in sales, marketing, service and general management with Kodak, Creo, Océ and Ricoh. He is deeply ingrained in the printing and publishing industries and in the intricacies of selling and marketing in the Asia Pacific region. He has a graduate management diploma from the Australian Graduate School of Management at the University of New South Wales, and holds an MBA from the Macquarie Graduate School of Management in Sydney. Guy Gecht, CEO says, “As we continue to grow the company while deepening our relationship with customers around the globe, we also want to ensure that we have the strongest possible leadership team in place at EFI. Steve Green brings great experience to our company that will help accelerate our innovation and better serve our customers.”

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