Mark Osborne, managing director, Greenridge Group told Australian Printer the increase was due to the several new large accounts the family business has acquired as well as a general upturn in trading.
Osborne says, “Greenridge Press achieved two thirds of that growth and Greenridge Mail accounted for the remainder. Our client base consists of solid businesses, covering a wide range of industries from agricultural to finance. We cover a wide geographic area. Our focus at Greenridge is solely on the customer. Whatever the customer wants, they get. We consider ourselves to be in the communication industry, our job is to assist our customers communicate with their customers. That is our role. We do that via print, mail and electronic communications.”
At drupa this year, Greenridge purchased new equipment including a HP Indigo 3550 digital press, a Horizon folder, and an entire Polar guillotine system including a jogger.
Osborne says, “We purchased the HP Indigo 3550 to improve the quality of our offerings tour our clients that need shorter runs with much more personalisation on their communications. The Horizon and Polar are items used to assist in alleviating bottlenecks we have encountered in production in the finishing area.”
Greenridge also has a pair of Ryobi 755 presses, two Ryobi A3 size two-colour presses and a single colour A3 press which does most of the NCR work. Osborne says, “We now have the Indigo to complement a Xerox 700, a couple of high speed Xerox black and white machines and a wide range of finishing and die cutting equipment.”
Osborne says excellent customer service is needed to succeed in the industry, “It is our job to respond to the customer’s needs and if we can’t respond to something they need urgently, then we do not deserve to have them as a customer. Customer service is not something that we just talk about. We have an operating guarantee that if we cause difficulty for a customer because we are late with a delivery, then the job is for free, and let me say we are not in the business of giving away free jobs.”
“From a production perspective, every printer should know the cost of their production. We all know that there people in the industry who are prepared to do less than their cost of production and they quote accordingly. If businesses aren’t aware of their costs of production and overheads then their long term future is questionable and this why so many printers are disappearing from the industry. As things get harder, more will fade away.”
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