The company continues that the print media industry is in a constant state of flux. With many experts predicting fiercer competition than ever before in 2009, the search is on for solutions to achieve maximum productivity.
There is also greater demand for companies to ensure optimum staff support and staff motivation. There is universal agreement that staff and management require regular further training to survive on the market, according to Heidelberg.
Outlined in a statement, the new program from the Print Media Academy (PMA) is expected to help printers keep pace with the market’s rapid development and provides staff and management with the latest industry know-how.
Heidelberg says, “The program covers industry expertise, production know-how, sales, marketing, and management. It is geared towards print buyers and specialist and management staff throughout the print media industry.”
Seminar highlights for 2009 include:
- Recognizing your own strengths – successful selling
- Submitting profitable quotations
- Making the most of a small marketing budget
- Introduction to Web-to-print production
- Cross-media PDF workflows
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