Major international print management outfit HH Global is launching into the wide format market, with Australia the first location for its Signage and Viscom programme, ahead of its planned expansion into other markets in the APAC region.
Mike Brennan, Signage and Viscom programme manager at HH Global says printers who want to get on the list of approved suppliers can contact HH Global manager for the area Alex McClelland.
The entry of HH Global – led in this region by Andrew Price, the man who built Stream Solutions into the country’s biggest print manager before he left to take on Paperlinx – into the Australian sign and display sector will cause significant ripples in the market.
[Related: Print manager HH Global sales shoot up]
The HH Global programme will focus on five main categories; traditional, architectural, vehicle wrapping, digital screens, and POS. HH Global says the addressable market size for this segment is estimated to be approximately $266m in 2017, with growth potential reaching $437m in five years time, 2022.
Andrew Price, CEO, HH Global Asia Pacific says, “As the leader in the marketing execution industry, we must constantly evolve our offering to accommodate the ever-changing needs of our clients. The introduction of our Signage and Viscom program allows us to address a growing demand from both existing and potential clients to provide support in this space. We are excited to launch the program and are confident that this will bring a lot of business opportunities to both HH Global, and to our clients.”
HH Global says as the signage and viscom market continues to gain relevance with retailers and corporates alike, the importance of getting it right in this space is becoming increasingly significant as brands seek to differentiate themselves. With the introduction of the signage and visual communication program as a part of HH Global’s core service offering, the company will be able to drive that value through their expertise, proven processes, and technology.
HH Global was established in 1991 and says it is an independent marketing execution partner to myriad brands in 34 countries.
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