HP launches new Graphic Solutions Business structure

The units will be supported by two sales organisations in the South Pacific including an Enterprise Sales and Services Team, which is responsible for sales to all Commercial and Enterprise customers across LaserJet and Edgeline hardware, supplies and the delivery of HP Printing Services and Solutions.

Also, an after Market Sales Team is responsible for managing the supplies channel including the distributors and resellers and the HP supplies’ most valuable customer program.

The Graphics Solutions portfolio including HP Indigo, HP Designjet and HP Scitex will still be sold and managed as it is currently, and the Inkjet and Web Solutions portfolio will still be sold and managed through the retail channel.

HP says the move is designed to simplify the organisation’s structure to drive business results, accelerate IPG’s Print 2.0 strategy and sharpen focus on core business units while lowering costs and improving customer focus.

Shane Lucas, who is director for Graphic Arts Imaging & Printing Group South Pacific is also acting as head of the IPG as an interim role.

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