HP launches new solutions for digital presses

New HP labels and packaging solutions designed for mass customisation will allow printers to capitalise on the growing digital market, the company says. The company launched the new products, which include features and upgrade packages as well as software enhancements, at Labelexpo 2015, in Brussels.

Steve Donegal

Steve Donegal, country manager, Indigo and Inkjet Digital Press Solutions, HP South Pacific

Steve Donegal, country manager, Indigo and Inkjet Digital Press Solutions, HP South Pacific, says there is high pressure from customers to deliver high quality products fast. Donegal says, “With mounting pressure from brands to deliver differentiated, high-quality labels and packaging at faster and faster turnaround times, converters and PSPs are constantly looking for new avenues for growth and expansion. “New HP Indigo cross-portfolio innovations, including breakthrough colour management and higher productivity and versatility, allow our customers to remain a step ahead of the market, time and time again.” He says the company has demonstrated that its new HP Indigo WS6800 Digital Press innovations, boosts colour capabilities and productivity including several features. The new features include Color Automation Package, a new digital colour matching solution that uses the press’ inline spectrophotometer, and new HP Indigo Labels & Packaging Print Server capabilities powered by Esko, the company says. Other features include new HP ElectroInk Fade Resistant Ink set, enabling high-value applications with high light-fastness for use outdoors; and enhanced media versatility, ease of use, and lower cost of operation with the new Michelman DP680 Primer, HP says. Donegal says the HP Indigo WS6800 Digital Press also integrates with industry-leading digital workflow solutions, including web-to-print solutions designed for labels and packaging product ordering, as well as new proofing, pre-press and automation tools.

HP_Indigo_W6800

HP Indigo WS6800

The machine also features HP SmartStream Designer integration with security solutions to create microtext variable data printing (VDP), anti-counterfeit QR codes, dynamic guilloche, and end-to-end track and trace solutions. The company also says upgrades for HP Indigo 20000 and 30000 presses boasts extended media gamut and delivers improved quality, efficiency and productivity. The HP Indigo 20000 Digital Press upgrade package includes a new slitter, reinsertion capabilities and HP ElectroInk White for shrink sleeves, the company says. The HP Indigo 30000 Digital Press upgrade package features new options for metalised substrates as well as reinsertion capabilities, the company says. Donegal says the HP Indigo 20000 Digital Press is compatible with conventional finishing solutions, including the ABG Digicon 3000 that can be connected inline with the HP Indigo 20000, as well as the recently announced Comexi Nexus L20000 laminator. He says the first dedicated digital presses designed for packaging converters, HP Indigo 20000 and 30000 Digital Presses have reached 70 units sold worldwide since 2014 commercial availability, with six customers installing multiple presses.

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