HP is launching the HP PageWide Web Press T235 HD, which it describes as an entry level continuous-feed colour inkjet web press, at Hunkeler Innovationdays in Switzerland.

The company says the new press offers commercial print service providers (PSPs) the most economical entry point to high quality performance for digital commercial printing.

According to HP, the T235 HD is a low total-cost-of-ownership platform for publishing, production mail and commercial print needs. It can be upgraded to the HP PageWide Web Press T240 HD for increased productivity.

Using HP’s High Definition Nozzle Architecture (HDNA) with a native resolution of 2400 nozzles per inch, the duplex HP PageWide Web Press T235 HD delivers productivity at 122meters a minute in performance mode. It is also capable of producing 61mpm in quality mode, using dual drop weight printing, with seven levels of half-toning per colour, and what it says is finer grain printing for smoother skin tones, gradients and secondary colour solid fills.

Steve Donegal, country manager, Indigo & PageWide Webpress, HP South Pacific says, “With the introduction of the HP PageWide T235 HD, it is easier for more PSPs to make the analogue to digital transformation.

“HP high-volume PageWide solutions allow print service providers to add greater value to high-volume data-driven print communications, with uncompromising performance and colour quality that brands demand,” says Donegal. “The HP PageWide T235 HD makes it possible to deliver cost-efficient, relevant and targeted print that engages customers in more creative ways.”

Commercial printers are yet to make the move to high speed webfed inkjet colour presses in any great numbers, with sales so far going to transactional, transpromo, document and book printers.

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