HP to focus on digital press volume at drupa

HP’s 4,952sqm stand at drupa – in hall 4 of Messe Düsseldorf – will be drupa’s second-largest exhibit. It also will be the tradeshow’s single-largest exhibit of digital printing technologies, building on HP’s legacy of bringing innovation to market.

Christopher Morgan, senior vice president, Graphics Solutions Business, HP says, “This year we will again raise digital printing performance to new levels, helping customers extend the advantages of digital production to more applications and create greater impact.

“HP digital press page volume continues to increase more than 20 percent per quarter and fuel profitable business growth for our customers.”

HP’s stand will feature its broad range of graphic arts technologies, including:

  • HP Indigo digital presses featuring high-quality liquid HP ElectroInks for commercial, photo specialty, and label and packaging applications
  • HP Inkjet Web presses for high-speed publishing, transactional and commercial applications
  • HP large-format systems using HP Latex and UV inks for numerous  sign and display applications
  • HP Specialty Printing Systems inkjet solutions for high-productivity, low-cost imprinting, addressing, coding and marking applications.

HP also will show complete end-to-end solutions, including new HP SmartStream workflow solutions; HP Exstream communications management technologies; HP web-to-print and MIS solutions based on Hiflex technology; advanced HP service and support offerings; and third-party software and finishing systems from HP Graphics Solutions Partner Programme members.

The stand also will feature a full range of tools and programs available to PSPs through the HP Capture business development program, including the DSCOOP (Digital Solutions Cooperative) HP users’ group.

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