HP’s Exstream Software signs deal with Pantone

Dialogue will be the first enterprise document automation software to incorporate Pantone capabilities in a digital environment.

HP says the move answers the demand for a wider range of precise colours on variable data business communications printed on Pantone-licensed digital colour devices including HP Indigo presses.

Andy, vice president of Pantone’s Advanced Colour Technologies says, “The Pantone Colour Systems are the definitive international reference for selecting, specifying, matching, and controlling ink colours.”

Hatkoff adds, “This licensing agreement will ensure business communications created using Dialogue provide a standard for colour control that gives print providers the ability to match corporate logo and brand identity colours specified by print buyers.”

HP claims with the incorporation of the Pantone Matching System and Panton Goe System colours, Dialogue’s capabilities will significantly reduce time that’s wasted on manual colour adjustments at both the software and machine levels.

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