Kornit Digital has hired Ilan Elad as its incoming president of Asia-Pacific as the business expands into the region.
Based in Tokyo, Elad will spearhead Kornit Digital’s go-to-market strategy and execution across the region.
Elad joins the business from Daimler Trucks Asia, where he has worked since 2013, most recently as vice-president of sales in Africa, SAARC, Oceania.
Previously, he was founder and CEO of Vision India, as well as regional managing director NEU with telecommunications company Ciena.
Kornit Digital said it hired Elad due to his specific focus experience on Asia and Oceania in the past 12 years, accumulating vast market insights and leadership instincts that will serve Kornit’s commitment to growth and industry leadership in Asia-Pacific territories – particularly Japan, the world’s fourth-largest e-commerce market.
In recent months, Elad has also served as a consultant to Kornit Digital in support of several expansion opportunities, allowing him to become acquainted with Kornit’s global business, in addition to giving Kornit full confidence in Elad’s qualifications as an executive leader.
“I’ve been aware of Kornit’s growing position as a tech leader for several years, and was genuinely moved by the opportunity to join such an inspiring and disruptive organisation,” Elad said.
“Mature and ready to grow, Kornit checked all the boxes for me. It’s a creative brand that clearly invests in growth, offering precisely the kind of culture and diversity I’ve been looking for, and one where I’m certain I can create new opportunities from the first days.”
Kornit Digital CEO Ronen Samuel said Elad is a knowledgeable, capable, proven candidate to lead Kornit’s charge towards innovation leadership and market dominance in this region.
“Efficient, sustainable, digitised production capabilities are essential to businesses moving from traditional retail cycles to the web-driven, on-demand economy, and nowhere is truer than in Asia-Pacific, where a great deal of the global textile supply chain begins,” Samuel said.
“Ilan Elad’s appointment reflects our high standards for giving fulfillers and brands the partner they need to generate new business, expand their operations, and elevate the textile industry to be the model of eco-consciousness, versatility, and profitable expression it’s capable of being.”
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