Industry outsider new Snap CEO

The country’s biggest print franchise group Snap has selected its new CEO, Peter Sinodinos who will replace acting CEO Tony Geange. The decision was finalised on January 11, with Sinodinos starting at Snap on March 1.

Chairman of the Snap board Peter Russell says they see Sinodinos as an experienced retailer and franchise manager with attention to detail.

“He has an open and consultative approach and his excellent business acumen, execution abilities and leadership qualities makes him a great fit to drive Snap’s Transformation Strategy,” he says.

[Related: Snap chief executive quits]

Sinodinos says he is excited about the financial year ahead at Snap.

“I will be working with the board, the Snap Franchising team and every franchise owner to ensure that the wider Snap community is positioned as the best all-in- one destination for small business’ print, design and online marketing needs,” he says.

Before coming into the CEO role Sinodinos spent five years at The Good Guys as group general manager for retail operation. Before that he was the general manger merchandise for IT products for seven years.

Snap has more than 150 stores in Australia and 35 in New Zealand, Ireland and China.

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