The event will take place in Sao Paulo next October, and represents the fruit of a global search for new opportunities for the Ipex team, which visited Australia a year ago.

Trevor Crawford, director of Ipex says: ” Our team has been researching this attractive and growing market for some time, consulting with manufacturers, suppliers, printers, associations and customers. From this, it has emerged that there is a clear gap in the market and need for a dedicated event that focuses on the opportunities for commercial printers within digital technology, and the whole print production workflow that supports it.”

Ipex says the event will cater for the Americas’ growing commercial digital print market, and will focus on the advantages of digital technology in commercial printing. It says it will be complimented by a strong content programme with conferences and other learning opportunities on subjects such as transpromo, variable data, applications, direct mail, cross media applications as well as colour management and web to print technologies.

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