IVE and PMP dominate ACA

The 26th annual Catalogue Association (ACA) Awards saw 734 guests attend a glittering ceremony, with IVE Group owned Franklin Web and PMP taking out the top awards.

Franklin Web won Judges Choice Award, PMP took out the Catalogue Retailer of the Year up to 3.5m for its Myer Remember When catalogue and Catalogue Retailer of the year up to 1.5m for its David Jones AW17 Brand Book 2.

Other printers that received recognition on the evening were Printgraphics for the Nali catalogue New Australian Design Catalogue in the Home category for Furniture, Bedding and Manchester; Finsbury Green for the Officeworks Little ones now have a bigger and better range to learn with in the B2C category Office Supplies; and Rawson Print Co for Defence Housing Australia’s Arkadia in the B2C category Real Estate and Property.

ACA says a commendable effort was devoted to creating these outstanding printed pieces, and the printers played a pivotal role in producing the quality content demonstrated in these categories.

[Related: TSA fights mail fees]

Phil Taylor, CEO of Franklin Web says, “We love the ACA Awards and enjoy being part this event filled with our customers and industry colleagues. These awards are a testament to the strength and adaptability of the print industry.”

Kellie Northwood, CEO, ACA says, “The ACA awards night showcases the best our industry has to offer, together in one room – creative agencies, retailers, printers and distributors – we all recognise we are really working in one industry. We celebrate new talent and industry leader’s creative work, major retailers and new retailers to the sector across Australia and New Zealand.”

“These awards are part of our strategic plan to remain committed to working with our partners, Retailers and Agencies, to continue delivering powerful, agile and responsive print marketing campaigns that form a solid foundation to the overall campaigns being executed.”

ACA says it works to ensure the print industry continues to grow and remain a well-established advertising channel, ACA Deputy Chairman and CEO – Digital and Distribution, PMP Limited, Kevin Slaven, says, “New approaches are being implemented such as embracing digital technologies to work alongside print. Brands are turning towards personalising their content, introducing customised pagination and targeted circulation to build membership, retain loyalty and increase the Path to Purchase journey among consumers. This is a new era of campaigning and we are all learning the important role print will play in the mix.”

The event was held at the Melbourne Convention and Exhibition Centre’s Melbourne Room, with Australian actor Libbi Gorr hosting the night.

 

Major Australasian Catalogue Awards Winners

Agency of the Year: TBWA Sydney & Maud / PMP Limited

Best Young Designer: Zoran Serovski and Kathrina Mabilangan of Chemist Warehouse / Franklin WEB

Best Young Talent: Leah Mammoliti of Redhanded / PMP Limited

Judge’s Choice: BCF – Boating, Camping and Fishing – ‘Camp Couture’ produced by Clemenger BBDO / Franklin WEB

Catalogue Retailer of the Year – up to 1.5m: David Jones – ‘AW17 Brand Book Two’ produced by TBWA Sydney & Maud / PMP Limited

Catalogue Retailer of the Year – up to 3.5m: Myer – ‘Remember When’ produced by Clemenger BBDO / PMP Limited

Catalogue Retailer of the Year – over 3.5m: Chemist Warehouse – ‘Prices are Falling’ produced by Chemist Warehouse In-House Team

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter

Leave a comment:

Your email address will not be published. All fields are required

Advertisement

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.
Advertisement