Creative production service provider Kalido – owned by Blue Star parent IVE – has been recognised as the only Salesforce Marketing Cloud Platinum Partner in the Asia Pacific region, which it says is due to its superior approach to customer data design and platform implementation.

Salesforce Marketing Cloud is a cloud based CRM that works with emails, mobile messaging, purls, websites, social media, digital advertising to create a 1-1 customer journey.

In addition to being named a Platinum Partner, Kalido has been invited to join the global Salesforce Partner Advisory Council that provide input on the development of the partner ecosystem and go to market strategies.

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Kalido says it has continued to expand its certified Salesforce Marketing Cloud team and expertise to leverage the growing popularity of the data-driven marketing platform, and has the largest team of certified Salesforce Marketing Cloud developers and consultants in the Asia Pacific region.

Kalido says it has an outcomes-based approach going beyond the available technology. Kalido says it partners with clients to use to the platform to better deliver experiences that ultimately drives engagement and revenue throughout all stages of the customer lifestyle.

Established in the early 2000s, Kalido continues to grow and expand its offering. Through offices in Australia, Singapore and Hong Kong its services encompass all aspects of customer experience, including analytics, marketing automation, web and mobile platform development and creative content. 

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