JCDecaux launches digital national ‘Thank You’ campaign for essential workers

JCDecaux has launched an Out of Home digital campaign across Australia, thanking its essential workers – from cleaners, to electricians, maintenance and repair technicians – for keeping JCDecaux’s outdoor assets clean and safe for the public during the COVID-19 pandemic.

The ‘Thank You’ campaign, created by JCDecaux’s in-house creative team, features JCDecaux essential workers in cities around Australia. JCDecaux’s 139 essential workers are responsible for cleaning and maintaining more than 10,000 Out of Home assets, such as bus shelters, street kiosks, tram shelters, outdoor panels, seats, bins, public toilets, bicycles and train stations around Australia.

JCDecaux ANZ CEO Steve O’Connor said this campaign is one way for the company to thank its essential workers and also remind the community of the important service they are providing, especially as people begin to return to public places and offices.

“Behind the advertising sign and the infrastructure is a team of extraordinary individuals who have continued working out in the community throughout the pandemic, when many of us have been working from home, to keep our cities clean and safe for those who use our bus shelters, bikes and other infrastructure every day,” O’Connor said.

“Over the few last months, we have significantly increased sanitisation practices and the frequency of cleaning, while ensuring our workers’ safety with additional personal protective equipment and modified practices. We are incredibly proud of the job our essential workers are doing across Australia.”

This campaign follows a broader JCDecaux ‘Thank You’ campaign that launched in April to thank essential workers, such as doctors, nurses, pharmacists, teachers, farmers, supermarket workers and parents.

JCDecaux has also partnered with Broadsheet Media in a community campaign to promote local businesses, such as cafes and restaurants.

Globally, JCDecaux is running similar gratitude campaigns across its Out of Home advertising network.

Recently, in its global earning guidance for Q4, the company mentioned that it faced more growth in digital billboard than in traditional forms.

“Our organic revenue decline of 1.6 per cent in our billboard division reflects soft market conditions in certain geographies lacking consolidation, while our group digital billboard revenue up 141.1 per cent, benefited from the integration of APN Outdoor as well as from the rationalisation and digitisation of our UK traditional billboard network,” JCDecaux co-CEO and chairman of the executive board Jean-François Decaux said.

“With our accelerating exposure to faster-growth markets, our growing premium digital portfolio combined with a new data-led audience targeting platform, our ability to win new contracts and the high quality of our teams across the world, we believe we are well positioned to outperform the global advertising market and increase our leadership position in the outdoor advertising industry through profitable market share gains.”

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