Kodak launching business development solution

Michael Smedley, business services and solutions group manager, Kodak (Australasia) says “The graphic communications industry is undergoing a tremendous change today. Printers know they need change, but they don’t always know where to start or how to identify the best opportunity.”

Smedley says the company’s goal is to show printers options and help them develop plans with the right resources to work towards their business goals.

He says, “One of the business challenges printers face is how to become something other than a commercial printer. There are a lot of people that will try this in a number of difference ways, but for printers who needed to move quickly and have as much help as they can get the Marketmover programme will prove effective.”

Challenges addressed by Marketmover business advantage solutions include shrinking profit margins, reduced print volumes, evolving communications strategies, and more.

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