Fryer (pictured) takes over the role from Eric Holtsmark, who has become national dealer manager in a management reshuffle. Holtsmark was recruited to the national sales role from EFI in May last year.

Fryer will be based at Konica Minolta’s Sydney office and report to national marketing manager David Procter.

“George brings a wealth of industry experience and in-depth understanding of the local market which makes him a real asset to the team and our clients,” Procter said.

Fryer will be tasked with “driving sales achievement and growth in the production printing segment across the direct and dealer channels”.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter