Makeover for Quark

Quark corporate communications director Glen Turpin, says the new logo (pictured), designed by SicolaMartin, a division of Young & Rubicam Brands, is radically different to the old logo.

“That’s why it’s the perfect symbol for the new Quark,” explains Turpin. “Our company has changed dramatically. Like our new logo, once people catch a glimpse of who we are today and where we’re going, we’ll be impossible to ignore.”

In support of the launch of Quark’s new brand identity, Pantone Inc, the global authority on colour and provider of professional color standards for the design industries, has dubbed Pantone 368 as ‘Quark Green’.

Pantone Color Institute executive director Leatrice Eiseman, believes Pantone 368 was the perfect choice for an innovative company such as Quark.

“This yellow green, a symbol of growth, is invigorating and revitalising, and breathes new life into a brand, in addition to drawing attention to it,” says Eiseman. “By embracing this color for its new logo, Quark is giving its customers the connotation of the continuing growth of ideas and concepts, and that it is on the edge of new technologies.”

Quark acting president Linda Chase says the new logo and colour are just part of what is sending the company forward into the future of creative communications.

“Quark has undergone a major transformation to become more open and customer-focused, and we have a focused vision to go with our new attitude,” says Chase. “We now provide the tools to express your innermost creativity, build a brand for your business, work together towards a common goal, or help you sell your product. Many people don’t realise how much we’ve evolved. Our new logo and brand will project the significance of this change to our community around the world.”

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